Where is Sajjanpur ?

Welcome to Sajjanpur is like a breath of fresh air. The movie is not a cinematic masterpiece. In fact, it may not be even in the Top 5 Hindi movies of 2008 for many cinegoers. But after a long time we have a commercial Hindi movie which is set in a village. The movie has several sub plots dealing with  love, superstitions, politics, widow remarriage, casteism but doesn’t get preachy.The hero is a letter-writer and the heroine makes earthern pots for a living. The movie is indeed hatke

It is really surprising that after a long gap, we have a movie about lives of ordinary villagers. But why blame only Bollywood for this ? Our main stream media (mostly electronic) conviniently ignores rural India as if it doesn’t exist !! And to think of it, around 70% of India’s population is rural. Let us have a look at the media coverage of some key events in the last few years.

In November 2006, Anant Gupta, son of Adobe India’s CEO Naresh Gupta was kidnapped from Noida. The news was immediately on all the major news channels. Rajdeep Sardesai of CNN IBN, wanted all his viewers to light candles so that Anant could be rescued. Naresh Gupta had to beg to all the news channels to stop covering the incident as he feared that extensive media coverage may put his son’s life in danger. Contrast this with the “missing” of around 30 children around the same period (2005-2006) from Nithari village. Nithari is not very far from Naresh Gupta’s house. The village is in Noida, at the outskirts of city. However for all the major news channels the village was indeed on a different planet till dead bodies of the missing children were found from a drain.

Something similar happened after the murder of Arushi Talwar, again in Noida. The murder got a lot of coverage initially when it was suspected that it is an honour killing. Now, thousands have been killed in several North Indian villages in the name of honour but none of them recieved as much coverage as the murder of Arushi.

This disinterest of media is not limited in covering routine crime cases such as murders or kidnaps. Even when it comes to national secirity, rural India recieves this callous treatment. For example between 2003 and July 2008 around 575 people were killed due to Islamic terrorism in major towns, however around 571 people were killed in Naxal attacks just in the first ten months of last year. Infact since 2002 more than 4000 people have been killed because of Naxal violence wheras around 700 people lost their lives due to Islamic terrorism. Our PM believes and rightly so that Naxals are a bigger threat to India. But still Naxal violence recieves less coverage as most Naxal attacks take place in villages or small towns.

It is not hard to guess the reason for this callous attitude of electronic media towards rural India. Most of Cable & Satelite homes in India are in metros. TRP ratings decide the extent of coverage for any subject. But India cannot shine for long if Bharat continues to whine. Print media, especially vernacular dalies are doing a far better job in covering rural India. This is again because of commercial reasons. Vernacular dailies have a big market in rural India. English dailies are no different from our electronic media as they don’t have a market in villages. Infact, a reviewer in a major English daily wondered whether a village can still have letter writer as shown in Welcome to Sajjanpur ,in the age of mobile phones. The fact is that most of villages are out of any wireless or cable coverage. It seems we will have to wait for the day till cable TV reach our villages, for them to get any recognition.

Now there is nothing wrong in extensive coverage of terrorist acts or crimes in cities as this puts pressure on our law and order machinery and results in early cracking of case as is evident with the recent arrests of terrorists from Indian Mujaheedin and cracking of other cases which recieved wide publicity. So their is no doubt that media scrutiny and pressure has a positive effect. However, it would be great if media also pays some attention at our villages and non-metro towns which are facing Naxal violence. Maybe more scrutiny and coverage by media would force the Government to take some effective steps just as it did to crack the recent terror attacks. Infact there are a lot more stories of courage and hope in rural India which deserve to be seen and heard by us. Lets hope that Sajjanpurs are welcomed by our media and all of us.


5 thoughts on “Where is Sajjanpur ?

  1. “more scrutiny and coverage by media would force the Government to take some effective steps just as it did to crack the recent terror attacks.”

    Very right..But sadly,our media doesn’t find any ‘scoop’ in villages..Media today is bust dividing us,instead of untiting us in times of crisis..

  2. Very well written…raises a lot of Qs on our media, polity, governance and the public at large.

    Yes, the media can definitely show more interest and take initiative in rural coverage…yet how many takers would such news have in Metros?

    Electronic Media in most metros largely targets housewives and kids/teens. Hence we have “Saas, Bahu & Saazish” and the likes spread across channels. Though these sitcoms are an assault on the senses…yet I don’t find many complainants…

    Media shall cover stories that can sell like “hot cakes”.

    Most of us are busy with “Saazish” and couldn’t care less about “Sajjanpurs”.

    Sad state indeed.

  3. Ur observations r rite, bt as u said, we al needed a “sajjanpur” to realise things. Govt remembers abt their fellow rural indian at the time of election and media will remember at the time of drought and flood. Thx to the media, many ppl dont hav much idea abt rural india or the situations they r facing. May b coz they r too busy covering the “exclusives” in urban india. Al i can say is lets hope that some day ppl dont ask “do they exist”

  4. @Usha

    As some learned person said, we should be the change that we wish to see in others. We can start off by not watching News channels which are actually entertainment channels.


    Media does not intentionally wish to divide us. It is just the spill over effect of their laziness and incompetency. Lets hope they realize that there is scope to be more responsible.

    @ All Talk and No Action

    Agree with you. As I said above, we need to change ourselves.


    If the current situation prevails, we really might ask some day “Do they exist ?”

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